As a serious dog owner a lot of my “life” decisions are made around my dogs.
A lot of purchases get made with them in mind.
Is it dog friendly? Was it made with pets in mind? Are questions that I ask myself a lot.
And to be honest I am more likely to purchase a product if it has a dog in it’s advertisement.
Why? Because I like to think that this company was keeping in mind the needs and wants of a pet owner when they created it? Is that always true? No. But I like to think it is.
They’ve seen the stats, They know what an important roll pets play in the lives of people these days. They know that most average households include a pet and they know that pet owners are willing to spend money when it comes to them.
It’s not just a dog anymore. It’s a member of the family.
I’m always gonna buy the stain removal product with the picture of the dog on it rather than the one with the picture of the red wine spill on it. (after reading the ingredients of course)
Come on. It’s they way we think.
And some companies have figured that out.
Which is why I really like the new Subaru Dog Tested. Dog Approved campaign.
Subaru’s based a whole campaign geared towards dogs.
Dogs have been driving Subaru vehicles for years, which begs the question, where are they buying them? Meet Grant Weber, the most beloved Subaru Canine Sales Associate.
Besides having a salesperson dedicated to selling cars to dogs, they’ve created several commercials and have even launched a new Facebook app which we’ll take about more later this week!
Even though we’re not in the market to purchase a new car just yet, Leroy and I visited our local Subaru a few weeks ago to see what they had to offer and if they really were a dog friendly type of business.
We weren’t at all disappointed with our visit and we’re greeted with friendly sales associates who welcomed us into their showroom despite the slobber hanging from Leroy’s mouth and his wet paws.
The only awkward moment we had was when I asked if they had a Subaru that could handle all of Leroy’s chocolate goodness.
I guess that was like asking them if they actually sold cars because we had a few seconds of very awkward silence and then they walked us over to the Subaru Forester, which defintley had enough room to fit Leroy and Sherman comfortably, and was by far my favorite model they had, but I would love to see a little more room in the cargo area for large dogs and their baggage. (just a little hint to Subaru:)
Leroy was invited to jump in and test it out, but I politely declined because all that kept running through my mind was, “If he breaks it, I don’t have enough money to buy it.” And with Leroy that is always a possibility.
I think Subaru’s new Dog Tested. Dog Approved campaign is right on and the fact that Subaru has been known to be very supportive of dog rescues and sponsoring pet related events is leading them to a whole new market of very smart customers.
So how about you? Are most of the BIG purchases you make made with your dog in mind? Did you ever purchase a car to accommodate the dog in your life? Are you more apt to look into buying a product with a dog as part of the campaign or doesn’t this matter?
This post is sponsored by Subaru. I am being compensated for helping spread the word about the Dog Tested. Dog Approved.™ campaign, but My Brown Newfies only shares news for things we support.